DES PLAINES, IL — February 17, 2014 — As part of a rebranding effort that will differentiate its premium “gold” fleet from its standard “silver” category coaches, Royal Star Hawaii has taken delivery of the first two of six 2014 MCI J4500 coaches meant to represent the company’s top-of-the-line offerings. When complete, the company’s gold fleet will reach 22 coaches, all 2009-or-newer MCI J4500s.
The new gold- and silver-level designations will replace the company’s previous “Royal Star” and “Super Star” designations. “The new design update achieves several major goals,” said Marc Rubenstein, Vice President and General Manager. “It updates our 102 Series coaches with a modern look, clarifies the difference between brands with either a gold or silver choice, and unifies both gold and silver coaches under the same Royal Star brand. It’s part of an ongoing plan to keep the fleet always looking fresh.”
The two new J4500s, which feature wheelchair lifts, lavatories, and A/V systems will be used primarily for island tours and transfers. The rest of the six-coach J4500 order will arrive later this year. “We’re an all-MCI fleet, and we have been for a very long time,” said Rubenstein. “That said, we always research the market before purchasing more coaches, and we felt the J4500 was still the best coach for our needs.”
The J4500 underwent a redesign last year, gaining new LED headlamps, a slightly taller look and other improvements. The 2014 model arrives with the latest clean-diesel engine technology for lower emissions and better fuel economy, along with MCI’s MDSS suspension system for greater maneuverability and a smoother ride. Standard safety features include three-point passenger seatbelts, electronic stability control, tire pressure monitoring and a fire-suppression system.
Royal Star is “Aloha on Wheels®”, and has served Hawaii since 1996 from its headquarters in Honolulu. It claims many firsts, including the state’s first 100% seat belted fleet and first with wheelchair lifts. It offers its clients an unrivaled on-time guarantee in addition to the two levels of service to accommodate varied budgets. About half of the company’s passenger groups are inbound from Asia, with the rest coming from the mainland United States. Royal Star Hawaii is a subsidiary of Stars of Paradise Tours & Attractions, providing “must do” tours on land and sea since 1957.
About MCI
Motor Coach Industries (MCI), headquartered in Des Plaines, Illinois, is the leading intercity coach manufacturer in the United States and Canada, with sales, service and repair facilities in both countries. The MCI J4500 coach model has been the industry’s best-selling intercity coach for nine consecutive years. MCI’s D-Series, including its Commuter Coach, is the best-selling line of coaches in industry history. MCI is also the distributor of the Setra S 417, Setra S 407 and Setra parts in the U.S. and Canada. The company offers 24-hour technical support and industry-leading technician training along with the market’s most extensive aftermarket parts and repair service.
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